Organizations that support research and fundraising for causes such as breast cancer, leukemia, prostate cancer and other initiatives use events such as walks and runs to raise awareness and funds. Usually working on a limited budget, event planners are forced to scrutinize every dollar spent. Between venue costs, insurance and public relations, the budget can be strapped when it comes to distributing thank you gifts to participants and awareness reminders to attendees. Custom printed promotional products allow planners to maximize their budgets, making the most out of the allocated resources. The value of promotional products is based on a number of factors; sponsor advertising, viral marketing and donor reward.
Sponsor Advertising - Promotional items used for cancer awareness events can be custom printed with slogans, logos and most important of all, sponsor advertisements. Organizers can supplement the purchase of items such as t-shirts, tote bags and other large format promotions by selling off portions of the imprint area to sponsors. The revenue generated may even surpass the cost of the promotional giveaways, creating additional budget for the event or enhance the contribution from the donors.